TIKTOK FOR BRÖDERNAS

Brödernas is a Swedish hamburger chain who is in a major expansion phase with a growth of 250% in one year. I started to work together with Brödernas in 2020 when they gave me and my brother the responsibility of their TikTok account. Since then, we have been managing their TikTok and the account has been growing organically with outstanding numbers with no paid ad’s or budget. We have been working together with different creators who together with us, has created content for the channel. I have also created the strategy for the account, different activations and in 2021 we launched an exklusive TikTok burger together with the restaurant. Brödernas is today the most engaging Swedish business account on TikTok with a total of 20 millions + organic views.