3VÄNNER
Overall responsibilities: Social Media, Strategy, Art Direction, Graphic Design, Digital Marketing, Photography and PR.
ART DIRECTION
With the goal to increase their brand awareness on social media, I created a photo campaign that sets the tone for
their new digital visual identity. The brand wants to show itself as a fashionable lifestyle brand. The posters are
also used as digital ads and in a guerilla marketing campaign around Sweden.
PR ACTIVATION
In the beginning of 2023, we created the Ice Cream Hotel Room as a PR move together with Hotel Kung Carl in Stockholm. An ice cream oasis to enjoy limited amounts of ice cream together with a stay at the luxury hotel.
VEGAN VANILLA LAUNCH
Art Direction of a revolutionary Vegan Vanilla Ice Cream including a pre-launch with a set of paparazzi pictures together with launch material. Both for digital and print.
FLAVOUR LAUNCH CAMPAIGN
A launch campaign for four new flavours launching spring 2022 created for digital ads explaining the new flavours.
